I have always maintained the following as the name of Tourism: “Tourism is the happy meeting of two people, one who leaves his house with the illusion of meeting you, and the other who is delighted to receive you”
That is why in the current circumstances caused by the greatest pandemic suffered by humanity in the last century, we must remember that we are talking about people and it is necessary to put their welfare first. This new situation calls for personal responsibility in taking exceptional measures, which must be perpetuated over time, with respect to protecting themselves and others. From now on, travelers should familiarize themselves with the basic prevention practices that are applied during travel and in daily life. It is becoming clear that in the new Era that is beginning we have to live with pandemics like the one we are suffering now. Since travelers are responsible not only for their own well-being but also for the well-being of those around them. They should be aware of the symptoms and take all the recommended measures for personal hygiene, as the OMT constantly reminds us. Also, many industries gain profit during the covid-19 like streaming services, Netflix, kissanime, amazon prime. But the travel industry is not one of the lucky ones.
That is why the World Tourism Organization – UNWTO reviews international tourism arrivals using as a reference the SARS scenario, the size and dynamics of the global travel market, current travel interruptions, the geographical spread of COVID- 19 and its potential economic impact. UNWTO estimates that international tourist arrivals could decline 1% to 3% in 2020 globally, down from a growth of 3% to 4% estimated in early January. From -9% to -12% will be the decrease in international tourist arrivals in Asia-Pacific, when it had an estimate in January 2020 of between + 5% to + 6%. For the rest of the world, the evaluation of the expansion of COVID-19 is pending.
However, we must understand now that the tourism industry will be faced with a new post-COVID-19 reality in which all businesses will compete for cautious travelers, we will probably enter some form of sustained economic recession and subtly driven by this crisis.
The new normal will likely include everything from the minutiae of hygiene practices (and the new demand from consumers who will want to know more about them) to broader topics such as destination health, new prominence, and insurance singularities. traveling, etc. Price-sensitive travelers may be looking to change products and services, shorter booking times, and possibly more trips with lower expenses and much shorter itineraries. But there may be more: we need to use this time to begin to anticipate what this new normal will be like and prepare for it. A global crisis like this almost always changes and evolves the “established”. Therefore, we are not in the situation of “only” restarting the engine of the tourism industry. Instead, the collective ecosystem of stakeholders in tourism must become aware of what has really changed and what, therefore, has to become a global force within a new “normality”.
I am optimistic that soon we will be able to look with a different point of view and thus be able to explore the world with a new interpretation of tourism and entertainment.