Brands all around the world are facing challenges which they have never experienced before, during the ongoing pandemic. Covid-19 has been the trigger behind the drastic change in consumer behavior, which brands need to mold their strategies around in a hurry. To survive through this period of uncertainty it has become even more crucial than ever before to come up with new marketing strategies and plans.
Whether you are a tried and tested brand or one that has freshly introduced itself in the market, everyone has to work extremely hard when it’s time to launch a marketing campaign. Here we have laid out some essential factors that should be kept in mind when you are preparing to market a product or service during this time of crisis.
Focus on the Target Audience
It is essential, under any circumstances, to market the brand with the audience in your mind but under the recent circumstances it has become increasingly vital. According to research if 71% of the customers believe that a company is putting profit above good customer service then they will rapidly lose trust in it.
Trust between consumers and the company is an important element when it comes to business, and the bar has been set even higher with the pandemic. According to Steve Jobs “people buy stories, not products” which makes it clear how much people depend on their emotions when purchasing something.
What is important currently is to come out with a marketing plan that helps your audience relate with a bit of normalcy, when every one’s lives are turned upside down. Let honesty show through and your audience is bound to be attracted.
Think About Value
For successful marketing practice during this pandemic, focus upon the value that is provided by your products. Almost everyone is shopping online right now for all sorts of items. Traffic on online stores has been skyrocketing across the internet throughout the lockdown.
That is splendid news for ecommerce as people are now developing new shopping habits and are preferring to purchases via internet more than before. However, finances are tight for many people, so shoppers are mainly focused on purchasing things that are truly bringing value in their lives. So, it is vital now, more than ever, to provide customers with services and products that are able to add value.
Think Big and Bold
The audience is expecting brands, whether large or small scale, to react positively in the face of the Covid-19 onslaught. Leading brands such as Louis Vuitton and Nike have responded accordingly by creating hand sanitizers and launching personal protective equipment for health workers battling on the frontline. Apart from these examples there are many more companies in different industries that are attempting to go above and beyond for contributing towards the war against the pandemic.
You do not have to change your entire line of products to something that can prevent Covid-19, but you can help with doing it in small measures which will help your marketing campaigns in a big way. Things like donating a percentage of sales to charity for Corona patients or partnering with other brands that are working towards that goal can improve sales along with building advantageous connections.
Trying Out New Channels
This is the perfect time for a company to rethink their marketing strategies, along with focusing on what is not being done. There is a great number of things that can be done to market your brand. Especially if you are advertising on paid social media channels such as Instagram or Facebook, then you should try content marketing and create a blog or a channel on YouTube for your product. Content marketing is extremely beneficial due to it being a marketing strategy that can be done in a low budget.
These were a few tips that can be used to make marketing campaigns successful during the Covid-19 situation. Furthermore, it is important to monitor the market regularly to be ready to adapt to any new emerging change, as it does not take long to happen. For anyone who is looking for more content on marketing or other subjects, our do my assignment service is the perfect solution. Also, our free assignment writer is the most affordable service out there that provides you with quality written content in the least amount of time.