How Relevant Is 2D Animation In Today’s Digital Marketing Landscape?

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Digital marketing plays a critical role in the modern-day marketing landscape. Therefore, expert marketers always try to come up with innovative ways to market their products or services. One of the most effective ways to achieve that purpose is via animation. According to a report, by the year 2022, about 82% of all the user internet traffic will come from videos. Therefore, most businesses also tend to hire a professional 2D animation company to get their desired results. In this blog, we’ll find out why such a tool used in making cartoons would work in the corporate world.

Hooks and Captures Attention

Animations are visually appealing and pleasing to the eye; that’s why it’s one of the best tools to grab the children’s attention, and it isn’t an exaggeration. The ability to hook the audience effectively will help in increasing the SEO traffic. The search engines also love the animation just as we do; therefore, they will rank up the website or blog post with the videos on the top of their search results.

Easy to Communicate and Digest

The content that comes in animation format is easily digestible as compared to texts. According to a report, our brain processes visuals 60000 times faster than texts. That’s why the viewers or audience can make decisions and convert faster when presented with an animation video. That includes highly complex business subjects such as education and training and technical information much easier to comprehend.

Get Better Engagement

There’s a splendid combination of aesthetic visuals, texts, and voice-overs that makes the animated video all the more engaging. As a result, it makes the audience better understand the promotional content and convert faster. When a marketer completely conveys the message in the video, they can connect with the audience. A content that deeply instills into the consumer’s minds is the biggest achievement for the marketing team.

Economical and Cost-Effectiveness

Generally, 2D animation videos tend to have a short run-time as compared to live-action videos. That also cuts the cost of making the video to utilize marketing and advertising on social media platforms. Not only that, you can make upgrades on your 2D animated videos over time and make the content relevant.

Socially Shareable

People always love to share interesting content. We’ve all been there as we all have shared some content at some point in our lives. The most shared content on social media is in the form of videos and images. While blogs and articles aren’t shared at the same rate as them as the text doesn’t hook the viewer as much as images and videos. That’s why 2D animation is the viable option for marketing your brand. There’s a more likely chance of people sharing your video content when it’s in the form of easy to digest content.

Conclusion

There are massive potential and relevance of 2D animation in the digital marketing landscape. Expert marketers use every opportunity to make the most out of their 2D animated videos to attract and grab their audience’s attention to generate leads and conversions.

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