Look around and notice the things you have bought. Almost all these products have been advertised on the channels you watch, on the pop-ups or the search engine you surf on. Such type of advertisements is called Digital Marketing where a certain product is being advertised digitally such as the Internet, social media platform, etc. IT has made life easier for companies and customers alike.
- It helps companies to gain more customers
- Makes customers more aware about the various products they can choose from.
- Digital marketing also helps the publisher earn money for the advertisement.
TYPES OF DIGITAL MARKETING
SEARCH ENGINE MARKETING
It is a form of internet marketing or a strategy to increase the visibility of a product or a website in search engine pages.
SEM includes PPC- Pay per click.
PPC is a method of driving traffic to a specific website or product by paying the publisher every time the website’s ad is clicked.
SEARCH ENGINE OPTIMIZATION
SEO is a process of enhancing the online visibility and reach of a website, webpage or a company in a search engine’s unpaid results also called as Organic.
The practices of SEO are writing blogs, content optimization and social media.
Email marketing is one of the oldest tricks in the book of Digital Marketing that is still highly fruitful. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions.
SOCIAL MEDIA MARKETING
As the name suggests, SMM targets specific audience on social media to create awareness about the website, web page or company.
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
It involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
IMPORTANCE OF DIGITAL MARKETING
- Small start-ups and businesses with the option to select the appropriate method of marketing as per budget and reach a wider audience at a lesser cost.
- Businesses that use Digital Marketing have higher conversion rate i.e. viewers turning into leads and then finally customers henceforth, increasing the companies reach.
In our digital era, we lead a fast and highly productive lifestyle than ever before. Our life has been digitalized wonderfully; even this article that you are reading right now might be on a digital platform.
For faster search for certain products or websites, digital marketing helps us even when we don’t notice it. More businesses are being successful with the help of new types of marketing and customers are being more satisfied with fast response, quick search results and options on digital media. With the right strategies and marketing techniques, companies can produce optimal results. Digital Marketing is revolutionary in many ways and helps people all around the globe to create more.